I understand that visually branding your business can be a seemingly daunting investment - but it should also be incredibly enjoyable and highly rewarding. To help you gain insight into the stages of the branding process, I’m running down what it looks like. And of course, I am here for you when you are ready to take that leap and give new life to a deserving brand. After all, your brand is your most important asset.
My job is to understand the core of who you are and to help you understand how to tell your story visually, verbally and in all of the fine details of your brand. On this journey I am your advocate. I’m here to help you become your own branding expert.
The studio’s approach to design is much more than creating a logo. It’s about developing a brand that is unique to you by digging deep into the message you want to share with your ideal clients! When I opened this design studio, I knew I wanted to do things differently. My mission as a designer is to make clients feel heard, known, understood and as though they have an advocate in whatever brave adventure they have embarked on.
1. Get to know you.
I've developed a Brand Workshop to get to the bottom of who you are, what you do, what ignites you, and why your story matters. We always start with here. Before dreaming up colors and concepts it’s necessary for both of us to narrow in on the foundational elements. This is a deep digging workshop designed to give us the utmost clarity before moving forward. It’s a “grab a glass of wine and settle in” kind of workshop, but is undoubtedly the most beneficial part of the process. We typically book out 4 months in advance, so there’s plenty of time to work though the questions before we begin designing.
My design ethos attracts businesses that are ready to invest in quality brand design, and are eager to be involved in the process. They recognize that strategy is crucial, and spend ample time completing the Brand Workshop. They don’t want a logo only, they are looking for a holistic brand experience that enhances their core values.
Do you have a Pinterest? If so, great! If not it’s super easy to start one. I make sure to see some inspiration before beginning and a Pinterest board usually does the trick. I request to see this right away upon inquiry, to help know whether this branding relationship is going to be the perfect fit!
After we’ve decided to work together, I send over a “welcome package” which includes the invoice for the project deposit, the contract, and the Brand Workshop. During this time, I also do research into the state of the current website and social media voice and content. This helps me get a better idea of where they’ve been and where they want to go.
2. Let it simmer.
Once the workshop is complete, I hunt for repeated words and concepts to give an idea for noteworthy patterns. I relate the first research and “dissection” phase to deconstructing a recipe for soup. I can note all of the ingredients and sort out each element involved. The next step is about putting all of those acknowledged components into a pot and letting them simmer, smells wafting and inspiring creativity. I try to let the design stew in my brain for about a week - sketching and brainstorming.
I recognize that brand identity design is likely a sizable investment for entrepreneurs. I take it seriously, and want to make sure we create something that will be lasting, so I take the time to let it be in the forefront of my brain. This is also is the time period where we set up a proposed production schedule for presentation and feedback.
Rather than diving straight to the computer for design concepts, I prioritize sketching and strategy above all else. This helps inform the design and provide a strong concept. This process also ensures that I don’t fall victim to design trends, and instead that the final visual identity best suits the brand’s needs.
Brand development is my favorite part of the process. Synthesizing the mood boards into three different and unique design solutions, I develop three separate mood boards, color palettes, primary logo and sub logo brand avenues.
The client then selects the concepts that they might want to see further refined. We’ve done a lot of internal research on the best way to communicate creative feedback. For each concept the client is asked to respond with + “I like…” (things they’re into), “I wish…” (things that they’d like to be tweaked) and “What if…” (additional ideas they'd like to put on the table). If the client has found a logo that they absolutely love and would like to move forward with, we move straight into implementation.
Making any final refinements to the visual brand, I send over the Brand Personality workshop to help promote conversation about voice and implementation strategy.
Implementation of the design into print, business cards, website and other collateral is unique to each client but at this stage, we are both experts and have immeasurable clarity into what the brand goals are. This clarity flows straight into implementation and print.
On our team we have writers for copy to verbally tell your brand story, videographers, photographers for visual brand content, and web designers to create a flawless platform.
At the end of our time together you’ll receive a design arsenal with all of the design files as well as a custom Brand Guide that includes a summary of what we uncovered in the Brand Workshop - image styles, a moodboard, a description of your ideal client, a color palette, all of your brand words, typography, design guidelines and more.
By digging deep and laying a solid foundation for your brand now, you won’t have to redesign your content for years to come. My goal is that you become your own brand expert!